Powered by Europeans. Built for Opportunity
Exploring YouTube’s impact in the EU in 2025.
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Progress Impact
Creator success generates real economic activity across Europe.
Across Europe, opportunity starts with an idea. An experienced teacher breaking down a complex lesson for a global classroom. A performer building a thriving audience from scratch. A local story capturing the attention of people eager to listen. On YouTube, creators turn these ideas into videos, channels and businesses that employ local people and strengthen local economies, growing into a sustainable ecosystem of European creativity, at home and around the world.
YouTube's creative ecosystem contributed over €8.4 billion to EU27's GDP in 2025.
According to research by Oxford Economics
YouTube's creative ecosystem supported more than 220,000 full time equivalent (FTE) jobs in EU27 in 2025.
According to research by Oxford Economics
Generating jobs and fueling local growth
Behind every successful European channel is a growing business. As creators build audiences, they hire editors, camera operators, commission local studios and services and reinvest in their work. What begins as one person's idea becomes a team and a brand, and often more ventures alongside the channel. These are real enterprises that generate income, employ people and contribute to the economies of the towns and cities where they’re based. This creative activity supports livelihoods in communities far beyond the platform, across the EU.
76% of creators who say they have a media and entertainment career started that career on YouTube.
According to research by Oxford Economics
70% of creators who earn money from YouTube say YouTube is an additional source of income outside their primary source.
According to research by Oxford Economics
Where curiosity finds a classroom with no walls
Millions of Europeans come to the platform to find answers, guided by educators, experts and creators sharing what they know. People of every age build new skills and follow their curiosity, while others turn to the platform for credible news and a true range of voices discussing the issues that matter. For younger viewers, that same discovery is shaped with safety as a first priority, ensuring everyone has a reliable and supportive space to explore, learn and grow at every stage.
85% of viewers report using YouTube to gather information and/or expand their knowledge on a particular interest.
According to research by Oxford Economics
Where European media finds new reach and revenue
YouTube is a partner to Europe's established media. Public broadcasters, commercial networks and publishers use the platform to reach new audiences and access another stream of revenue. This funds the journalism, programming and coverage their audiences rely on. And it all works alongside their own channels, not against them. Rather than drawing investment away from European media, YouTube gives it another route to grow. For an industry adapting to a streaming-first world, the partnership has become an essential part of its business strategy.
75% of viewers who look for news on YouTube say the platform is a high-quality source for information on current events.
According to research by Oxford Economics
Creativity that travels across borders
European culture finds a wider audience on YouTube. Creators celebrate the traditions, languages and stories of their own regions. As content is shared seamlessly across the continent, that culture can move freely between member states. A viewer in one country can discover the music and voices of another as easily as those from home. And this creativity does not stop at the continent's edge. From regional art forms to local sounds, creators bring their culture to global audiences, making it one of Europe's most far-reaching and appealing exports.
65% of creators say YouTube is an essential platform to earn a global presence.
According to research by Oxford Economics
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