United  Airlines

United Airlines uses video to convert  undecided customers.

17K

flight bookings

52%

of conversions attributed to YouTube were click-through conversions directly from the ad

Challenge

United Airlines needed to remarket to people who'd already searched for flights, and then encouraged them to buy.

Goals: Action

Approach

United Airlines created a 15-second video featuring people on holiday in breathtaking places. Their marketing team then used TrueView for action to create a strong call to action that directed users straight to their website.

Products used

TrueView for action

Custom intent audiences

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Terms and conditions for this offer:

In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.

Offer available to customers with a billing address in the United States only. One promotional code per advertiser.
To activate this offer: Enter the promotional code in your account before 31 December, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.
To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.
Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.
Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.
You will not receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you do not want to continue advertising, you can pause or delete your campaigns at any time.
Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.

Full terms and conditions can be found here

United Airlines