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South Dakota School of Mines & Technology

This university raises awareness and drives conversions by reaching their audience on YouTube and Google Search.

50%

reduction in cost per conversion

6%

year-over-year increase in web traffic

30%

increase in inquiries

Challenge

South Dakota School of Mines & Technology needed a cost-effective media strategy to drive traffic to their website and bring in new students.

Goals: Awareness, Consideration

Approach

After finding success with Google Ads, the university turned to YouTube, setting up custom intent audiences and running program-specific ads. Within two years, YouTube became their main driver of website traffic and helped lead to a 30% increase in inquiries.

We focused on more mid-funnel type keywords (best engineering schools, best STEM colleges, etc.) and have cut our cost per conversion in half vs. previous year.

Thad Clabaugh, Sr. Digital Account Executive
Adtaxi (in partnership with South Dakota School of Mines & Technology)

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Terms and conditions for this offer:

In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.

  1. Offer available to customers with a billing address in the United States only. One promotional code per advertiser.
  2. To activate this offer: Enter the promotional code in your account before December 31, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.
  3. To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.
  4. Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.
  5. Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.
  6. You won’t receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you don’t want to continue advertising, you can pause or delete your campaigns at any time.
  7. Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.

Full terms and conditions can be found here